Innovation

In 2005 Steve Jobs gave one of the most memorable commencement speeches in recent memory at Standford University. Listen for what he has to say about innovation and what it takes to be an innovator.

Discussion Questions:

What innovations did Jobs incorporate into the Macintosh as a result of his experiences at college?

How do you think innovation happens?

What aspect of Jobs personality do you think led to his success? What is the only way to do "great work"? How does "connecting the dots" work?

Compare effectiveness to efficiency.

Companies are successful for two reasons, either they are effective (they do the right things) or they are efficient (they are run efficiently) or both. Compare the stock performance of McDonalds (MCD) to Chipotle (CMG). Both companies are very efficient. Which company do you believe is more effective? Why?


Read this about Chipotle's appeal to customers.